Wednesday, November 2, 2011

Impact of Media

  1. http://xroads.virginia.edu/~MA05/burnette/thesis/home.html
    http://www.warbirdforum.com/media.htm
  2. The audience of the first website is a group of people who are researching about the Vietnam War in depth, such as students in college level. The website assumes the audience has a fairly good knowledge about the subject being talked about.  

    The
    .com website is a forum which is more directed towards those who want to know about the impact of media through soldier’s experience. The website provides more information in Vietnam veteran’s point of view. This is because the author’s father was a Vietnam veteran, and the author uses secondary sources to discuss about the impact of the media. Its audience is not only someone who’d like to specifically know more about the impact television had on the war and the soldiers but also someone who is a regular reader of war stories on this particular forum.

  1. In the .edu website, we found that the graphics are very minimal, but we don’t think that it is necessary for this website to have many graphics. The audience of this website is mostly looking for information about the Vietnam War, not graphics. The color scheme that the website is green, white and black, and the website has a banner on the left side with pictures of helicopters. This clearly shows that the author’s main purpose is to provide a comfortable reading canvas rather than attractive graphic imagery.

    In the
    .com website, the right pane of the window is loaded with images, moving objects, etc. which are basically advertisements about similar readings. In the middle there is just plain text and that’s where all the focus goes. At the bottom, there is an organized footer which makes navigation easy. It also invites the reader to explore more sections on war stories.
  2. The .edu website is a branch of university of Virginia website. The author of the article cites all credible sources. The author of the website is part of graduate program in American Studies at the University of Virginia. The author studies the cultural role of the television during the Vietnam War. His voice is quite formal and informational. There is a seperate ‘works consulted’ page written in MLA style which also adds to the credibility of this website.

    The
    .com website is using quotes and pieces of statistics. The author uses quotes from her father and narrates accounts with specific time of the year. There is a certain amount of trust involved here because she doesn’t give any credible source that her father was actually a war veteran. But she also uses other sources and cites them after the conclusion for readers who are interested in researching more about the issue.
  3. Both the Internet sources not only combine and amalgamate various credible sources not written by the author, but also provide a personal analysis of these sources which is written by the author himself. The analysis in the .edu website is more of paraphrasing and based on statistics whereas in the .com website the analysis is a lot more personal. There is clearly a greater effort to cite the sources in proper format in the .edu website than in the .com website.


  1. Although usage of rhetoric for popular and professional websites are similar, there are some significant differences. First of all, the professional website is more informative, providing mostly facts using varied sources. However, the popular website used secondary sources to make an argument about the impact of media in Vietnam War. The rhetoric skills in the professional website are an attempt to critique some of the views of other authors on the same issue.

Marsal, Jimmie,Tony, Sneha


  • Pale background and models to emphasize the jeans, draws attention to the product
  • Sexual appeal of half naked models
  • so comfortable that you don't want to take it off to dry them 
  • a sense of bonding with the jeans, the jeans are more than clothing they define the model
  • danger aspect, they are hanging of the side of a building
  • the female model is looking at the male one, hence girls will look at you if you were them

Coke group P2

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsReV0dOZ68-Bd5wNAXcRdO6vDZSLdzYqKRLK5U0GQzfKV2i6KOIQJzXaaxmmC7dkirm5iGc2TVemE_Wr5Wz51Vm5_XyK3aud5IoV55UbE56hxJS1iIlA0p_s-j1fnYG1EwQfkVQP3SVo/s1600/coca-cola-summer-girl-1.jpg


It's made for men. It tells men that coke is relaxing and refreshing. It's very sexual. Makes it look very cool and refreshing and attractive.

Vinay, Yitian, Sebastian, Elizabeth

1. "Popular" site: http://www.coca-cola.com/en/index.html

"Professional" site: theory.eserver.org/world-of-coca-cola.html



2. The popular site(Coca Cola's home page) targets the general public and it's customers. The site contains bright colors, colorful text and the Coke logo everywhere. The professional website contains plain text and facts, and targets intellectuals and people doing studies on the subject.



3. The popular site has more of a commercial vibe to it. The graphics are colorful and in-your-face, they have the logo and company colors everywhere and they project the text in an attractive manner.



4. Our second site has information like the paper it was published in and sources.



5. The Coke website talks about it's history, sales and gives a lot of information. The other website gives us the history of the world of coke. While the Coke website is biased, the article maintains a neutral stance throughout.



6. The professional site is more formal, while the Coke site caters to it's customers and the general public and hence is more colorful.

Sina, Zhou, Jay and Catherine

This image represents many of the main themes of the film “Forrest Gump.” The statement above Forrest states that once we look at the world through his eyes, everything will change. He is looking off into the distance with his typical curious look to make people wonder what is going through his mind and what he will do next. His suitcase sitting next to him represents the fact that he is constantly traveling and moving on to his next adventure. His shoes are worn out from his travels. His posture sitting on the bench is unstable as if he is unsure of himself, and he is sitting to the side of the bench, welcoming friends with whom to share his story. A majority of the movie takes place with Forrest talking about his life on that bench.

Kourtney, Peter, Jason, Sina S.: Visual Analysis

The photo link: www.ulmhawkeyeonline.com/wp-content/uploads/2010/09/soccer-vs-football.jpg

The photo shows the divide between American football and soccer, which is also known as football internationally. In the image, the football player is trying to catch the ball and the player but is about to miss. The football player is showing the aggressive nature and physicality of the sport while the soccer player is more calm. At the same time the soccer player is continuing forward without showing signs that he is going to fall. Americans tend to place our culture and ideas in the forefront, where in reality things are different. To Americans, football is a large part of the culture, where to the rest of the world football is something completely different, but American society is almost ignorant to that fact.
Robinson is gazing into the future, as if he has a vision for a world without racial divisions in baseball. He is fully focused on his goal, which is simply a catalyst for the elimination of racial differences in the world as a whole. He is pictured in his uniform to show him as an authority figure on the issue of racial integration.

http://www.google.com/imgres?um=1&hl=en&sa=N&biw=792&bih=502&tbm=isch&tbnid=N4MyuY8kKtmhxM:&imgrefurl=http://mlb.mlb.com/mlb/events/jrd/&docid=izo_7I01RKl8SM&imgurl=http://mlb.mlb.com/images/2007/04/11/ce5HsOlI.jpg&w=248&h=220&ei=qICxTu-QPM6atwenncCeAg&zoom=1&iact=rc&dur=402&sig=103585871297873022636&page=1&tbnh=129&tbnw=145&start=0&ndsp=10&ved=1t:429,r:3,s:0&tx=101&ty=32