Marsal, Jimmie,Tony, Sneha

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• Pale background and models to emphasize the jeans, draws attention to the product
• Sexual appeal of half naked models
• so comfortable that you don't want to take it off to dry them 
• a sense of bonding with the jeans, the jeans are more than clothing they define the model
• danger aspect, they are hanging of the side of a building
• the female model is looking at the male one, hence girls will look at you if you were them