Marsal, Jimmie, Tony, Sneha

     1. http://www.referenceforbusiness.com/businesses/G-L/Levi-Strauss-Company.html#b

    The site is an overview of the history of Levi Strauss and Company.

    www.levistrauss.com. The website talks about their different brands such as Dockers and Levi jeans, their history, and their workers.

   2. The audience of this website is someone looking for information about businesses. The language is not too technical, so I think it is meant for a wide audience. The website is also meant to be used as an encyclopedia, so it doesn't provide an opinion just the facts.

    The audiences are people who are interesting at working at Levi, interested what the  company’s products, and interested in the company’s history and involvement in the world.

    3.   The site has very plain graphics. They have pictures that relate to the topic but the graphics do not. The site overall is very plain and boring, like an encyclopedia. The  site also has no advertisements. I think this adds to its credibility since they are not trying to attract users they are just trying to provide information. 

    It is a .com site. The background is gray/blackish with white text and sliding colored pictures with stating information about Levi and what makes the company different. The gray background coupled with white text makes information easier to read, and the sliding pictures let audiences know why Levi is good.

4.     The site is very plain and it states that its mission is just to provide information about businesses. It is meant to be used as an encyclopedia. It has no advertisements or sponsors. It seems to just be an encyclopedia on the internet. I think this adds to its credibility since it is not trying to attract attention or more users, it is simply providing information.

     The .com site is credible because the website is the company’s website, which is all the creditability needed for a project since the data and news comes from a primary source.

5.  I learned that it is important to be critical of a website. It is important to consider who wrote it, why it was written, and its sponsors. This provides an insight into wether the information is biased. Information on the web will be very important to our project since we are going to analyze advertisements. These advertisements are readily available on the web. 

6.  A professional site uses little to now rhetorical devices to attract the user, its sole purpose is to provide info. A popular site tries to attract users to gain money so it uses many rhetorical devices.